Develop a brand design brief
Any designer will tell you that the better the brief, the better the design outcome. When you’re in the early stages of a business, defining your visual identity can be intimidating. With lots of freelancers and design agencies to choose from, charging anything from a small amount to a small fortune, we suggest getting your brief right so that you can save time, heartache and often, money.
Walk through this short workshop to develop a tight brand design brief which you can then share with your graphic designer, or even create one yourself using Canva.
Develop a brand design brief: Self-guided will give you…
- A framework to distill your brand identity
- Options to consider for your visual identity
- Tools to use
- Language to explain your preferences
- Confidence to communicate your brand vision
In Develop a brand design brief: Self-Guided you will…
- Name what makes your brand unique
- Capture your customer persona
- Synthesise your brand values and mission
- Provide clarity on brand messaging
- Clarify your design preferences
If you’re enrolled in our Solo Mums program, kindly reach out to members@globalsisters.org to obtain a copy of the Green Fox Studios design brief form. Otherwise, feel free to proceed with the course using the provided materials.
*If you’re in our Solo mums program and in-person, facilitated learning is more your vibe, the Develop a brand design brief session may work better for you.
What Sisters say about this program
“This program really helped me focus on the design features for my brand, I loved the assets I received too.”
– Jo
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This page is for Develop a Brand Design Brief: Self-Guided. You can further refine your brand with the resources provided in Sister School: Self-Guided, specifically in the “Stand Out” and “On Brand” modules.
Got questions? If you have any questions, email us at members@globalsisters.org
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